About InnoVal

About Us

When Value Innovation - breaking and rewriting industry rules to create new markets and simultaneously pursuing differentiation and cost advantage - was being hailed as the cutting edge of corporate strategy innovation in the late 1990s, it was observed that those who become dominant and earn lion's share of the new market's profits are often not the rule breaking innovators (e.g., Netscape), but those who create or capture the strategic control points in the new industry value chain.

InnoVal Consulting Group was founded in 1999 to advocate not only Value Innovation but also identifying, capturing and/or creating and then defending strategic control points in the new industry value chain to achieve sustained profit growth. In the years since then, creating and defending "moats" around companies has become popular.

And long before ESG also became popular, InnoVal Consulting Group has been championing that corporations must seek to maximize not only profits but also societal good, not only because it draws customers, inspires employees, and boosts profits, but also because it is the right thing to do.

         >  how we differ

         >  how we work

         >  our ideas

         >  our clients